SEO and UX: How They Work For a Fast-Growing Website


SEO and UX: The Unavoidable Truth

SEO and UX have been remaining important for any website. To promote their business goals, everybody needs an attractive website. You need a well-performing website with effective SEO activities and user experience (UX) to achieve the target. 

Know the unavoidable truth of SEO and UX for any website that helps in converting an audience into a customer. Check out the amazing points of SEO & UX now.

“PEOPLE IGNORE DESIGN THAT IGNORES PEOPLE.”

— Frank Chimero, Designer

Before digging into the article, let us have a look at the key points:

⚫ What is SEO

⚫ What is UX

⚫ What if we have a poor UX website with notable SEO

⚫ What if we have a website out of SEO but with an outstanding UX

⚫ What if SEO and UX go together?

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1. What is SEO?

In a layman term, SEO is an organized process of getting huge traffic or audience to the website from search engines. SEO helps a website to get more relevant traffic from various sources that can help the business to grab more sales.

2. What is UX?

User experience is described as ‘How interactive the website, application or product is for a user’ or can also be interpreted as “What is the user’s experience while using the website, application or product?” User Experience is a process of expansion of the website to provide a smooth and user-friendly experience to the users.

Whatever may be the search engines algorithm, SEO experts always focus on an optimized website to rank top in SERP’s. Whereas UX designers work for a website to make it an optimized one from the user perspective.

3. What if we have a poor UX website with notable SEO?

If you have an optimized search engine website, ranked top for the right collection of audiences for many specific keywords, and have ample website traffic coming to your website, but the organic traffic is unable to deliver the results. What’s the problem here, then? Do you ever think of this kind of performance? You might have observed there is an increase in bounce rate (I.E., the person will be leaving the website immediately after some time) including no conversion and no inquiries. These are a few consequences of not having an amazing user experience for the website. Now all your SEO efforts are pointless. A better UX makes the new user as returning user that improves the bounce rate, and the time duration of the user spending on the website.

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