7 Foolproof Digital Marketing Tips For SMEs Amid COVID-19 | TechVint


Digital marketing tips amid COVID-19

Small and medium-sized enterprises (SMEs) are the most affected businesses due to this COVID-19. Federation of Indian chambers of commerce & industry (FICCI), India recently surveyed start-ups, incubators, investors, and stated that nearly 70% of start-ups businesses are impacted by a coronavirus, approximately 60% are running under disruptions and 12% have shut down their operations. 

Check out the foolproof digital marketing tips for SMEs during a pandemic. Get in touch with your potential customers or audiences even in the COVID-19.

But many SMEs are bouncing back using digital marketing as it is the most cost-effective technique which helps to communicate with potential consumers without breaking the bank.

Here are the 7 digital marketing tips for SMEs amid COVID-19

⚫ Local marketing

⚫. Develop or update your online shop

⚫. Curated content

⚫. Social media

⚫. E-mail marketing

⚫. Paid ads

⚫. Have an eye on competitors

Let’s dig into the topic

1. Local marketing:

This is the best online marketing method for small businesses as they are operated regionally and the main objective is to target the locals. Whenever a user searches for a service or product, search engines fetch nearby stores according to his/her location. 

For the better local SEO, try to add a GPS location or maps of your business in the contact page if you own a website or try to make use of one of Google products for a business named google my business (GMB). GMB has the most effective results on a search engine that anyone can find the address, phone number, opening hours, and most importantly the reviews for that particular store whenever they search about their query.

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